The deal has progressed past the initial advance payment stage and is currently entering the final due diligence phase.

Jumbo will not use the facility for manufacturing, as it plans to turn the 63,000-square-meter site into a massive regional distribution hub to serve its operations in both Romania and Hungary.

Jumbo’s Board Chairman, Apostolos Vakakis, said the acquisition is part of the retailer’s aggressive expansion strategy in Romania, where it plans to double its store network over the coming years. Despite recent local market stagnation, the company views the current economic period as a prime window to acquire high-value assets at a sensible price.

The factory was originally opened by the Chinese household appliance giant Haier in 2021 following an investment worth over EUR70 million, of which almost one third represented state aid. Citing market contraction and shifting regional demand, Haier downsized its operations and officially closed the plant in 2025, putting it up for sale through real estate consultants later that year.