The appointment of Georgian Bala to run the local operations of Julius Meinl comes in a strategic context of consolidation and expansion of the brand in Romania, with ambitious growth targets.
Bala will oversee the expansion of the Julius Meinl in the HoReCa channel, continuing to capitalize on the opportunities this key market sector provides. He will also accelerate performance in the retail channels, considering their potential to support continued growth of the company.
Georgian Bala will also oversee expansion of the brand to other channels with growth potential to contribute to cementing the leading position of Julius Meinl on the premium coffee market in Romania.
(English version by Loredana Fratila-Cristescu)