It is making this investment because its plant in Bucharest has reached peak capacity.

JTI would not reveal the value of the investment in progress at the moment but said it had invested more than EUR300 million on the local market in its more than 30 years in business there. The new plant will replace the facility in Bucharest, which will be shut down later, but all its 630 employees will be kept.

“We’ve expanded many times since we started operations in 1994,” said Klaus-Walther Thul, factory lead of JTI Romania.

This new investment reflects both the company’s ambition to strengthen its position in Romania and the trust and recognition it gained inside JTI, he added.

The current JTI facility in Romania exports about 75% of its production to more than 70 countries worldwide.

(English version by Loredana Fratila-Cristescu)