Rock’s experience in the tobacco industry spans 28 years.

JTI started its activity in Romania in 1993, under the name of R.J. Reynolds, and was one of the first multinational companies founded in Romania. In 2012, JTI Romania invested EUR25 million in its factory in capital Bucharest, which created over 125 new jobs. In 2014, JTI Romania had its new headquarters in Bucharest completed. JTI Romania employs some 1,000 people working in the production sector and its sales offices.

JTI is a member of the Japan Tobacco (JT) group, one of the world’s leading manufacturers of tobacco products. JTI sells brands such as Winston, Camel and Mevius (Mild Seven).