Coupland will take over as JTI general manager in Polonia, the company said Monday.
Charlie Cunningham-Reid specializes in trade and marketing and has worked in the tobacco industry for eleven years. He joined JTI in 2001 and came to Romania in 2012 to serve as JTI vice-president and head of the consumer and trade marketing department.
JTI has invested over EUR100 million in Romania since 1993. The company exports cigarettes in over 45 countries.
Last year, JTI completed a EUR25 million investment in its Romanian production units, which created over 125 new jobs.
Cunningham-Reid said the company will continue investments on the Romanian market.
JTI Romania is one of the largest local cigarette producers alongside BAT Romania and Philip Morris. It employs over 1,000 people locally.