Cigarette producer Japan Tobacco International (JTI) has invested EUR25 million to expand its plant in Romania’s capital Bucharest.

The company’s new investment creates over 125 new jobs.

Nearly two thirds of the cigarettes produced at JTI’s plant in Bucharest go to export and the rest is sold on the Romanian market.

Romania remains the main beneficiary of JTI’s cigarette production in Bucharest, followed by countries like Austria, the Czech Republic and Germany.

Gilda Lazar, corporate affairs & communications manager with JTI Romania and Moldova, on Tuesday said 2011 was a good year compared with 2010, when sales fell 30%, adding 2011 brought a two-digit increase.

Lazar also said cigarette sales were on the rise in the first half of 2012, compared with the same period in 2011, but declined to give figures or percentages.

JTI, which employs around 1,000 people, has invested over EUR100 million since its entry on the Romanian market, back in 1993, and its cigarettes are currently exported to over 45 countries.