“The company’s business increased in the first half. We expect 15% growth for our business compared with last year considering we have expanded to new markets and consolidated existing partnerships,” Jolidon’s owner Gabriel Carlig told ZF Transilvania.
The current performance of the Cluj-based (NW Romania) manufacturer owes to steps taken to streamline the business, by cutting costs, closing all loss-making stores, relocating some stores and opening new ones in better locations, with lower rent.
Jolidon gave up the entire retail chain it had abroad last year and decided to work with distributors to sell its products on foreign markets. Its Romanian retail chain comprises 87 stores. The group is currently employing about 2,000 people and plans to hire another 100 as of this fall.
(English version by Loredana Fratila-Cristescu)