Cleworth succeeds Sandra Gomez, who has been appointed Chief Product & Program Officer of Renault Group and leaves the position at Dacia less than eight months from appointment.
The change comes at a delicate time for the brand in Mioveni, as almost all Dacia models are seeing a decline in Europe, except for the Bigster SUV, while the Chinese brands are gaining ground fast.
John Cleworth reports to Katrin Adt, CEO of the Dacia brand, and joins the Dacia Management Committee. He will be overseeing one of the most important areas of the company – strategy, product planning and business, at a time when Dacia is preparing for expansion to the C segment with a new internal combustion and hybrid model and the launch of a new electric A segment vehicle.
“I am delighted to welcome John Cleworth to Dacia’s leadership team. Throughout his career, John has consistently demonstrated a strong ability to combine strategic vision, business performance, and a deep understanding of our customers’ expectations. His recognized expertise in product, commercial operations, and value management will be a valuable asset in supporting Dacia’s ambitions and sustaining our growth trajectory,” said Katrin Adt, Dacia CEO.
John Cleworth has more than twenty years of experience in the automotive industry, gained within Renault Group. A graduate of ESSEC Business School, he has held senior leadership positions across product management, marketing, sales, and revenue management. After leading several activities related to B2B sales, business development, and carline management, he was appointed Vice President, Revenue Management and Launching Operations for the Renault brand in 2025. In this role, he was responsible for pricing strategy, brand experience, and the launch of new vehicles, technologies, and services.
(English version by Loredana Fratila-Cristescu)