In other countries production of superpremium wines supports the wine industry, is a source of profit for companies and helps them promote themselves.
“The year 2012 meant two major directions for Jidvei – changes at the premium and superpremium level – rebranding for existing ranges in the portfolio and the launch of the new superpremium ranges in the Owner’s Choice collection as a limited series, dedicated exclusively to the HoReCa network (hotels and restaurants) and to specialized stores,” said Costin Ghita, Jidvei’s national manager.
The company has rebranded some of its ranges and launched other limited-series ranges.
After adjusting its portfolio, the company held by the Necsulescu family, expects turnover growth of 10% this year against the RON87 million (EUR19.5 million, VAT-less) recorded in 2012.
The winemaker has around 2,000 ha of vine-growing area.
(English version by Daniela Stoican)