Jidvei group, a major player in Romania’s wine production and trade, operates its business through several companies, with the largest of them, Jidvei SRL Filiala Alba, posting RON144 million turnover last year, down 25% on the year.
Overall, though, the wine business grew toward RON275 million, in line with ZF calculations based on confides.ro data.
Jidvei manages around 2,500 hectares of vineyard and annually bottles around 18 million liters of wine. The group also owns an animal and a dairy farm and operates in the travel industry.
Maria and Ana Necsulescu, the daughters of Claudiu Necsulescu, are involved in the business, being the third generation in this business.
“2020 forced us to rethink the entire brand’s strategy and we carried out an objective evaluation of segments with revenue generation potential. At the same time, we also considered developing new products”, said Maria Necsulescu.
(English version by Catalina Apostoiu)