“The launch of the new eCommerce platform marks the end of one of the most important projects in TEILOR history and the beginning of a new customer experience”, said Willy Dicu, CEO of TEILOR.
The new website is based on the eCommerce platform developed by Elastic Path, which was implemented by major global brands such as Tesla and Deckers Brands. The project has already been launched in Romania and Hungary and it will be further implemented in Poland, Bulgaria and on the platform www.teilor.com until the end of September 2022.
The company also said it was launching on the Romanian market the buy now, pay later online option which allows customers to buy products in instalments, interest-free and directly on the website. The solution is provided by French fintech company ONEY.
TEILOR operates a network of 62 luxury stores, of which 11 are located abroad, in Poland, Hungary, Bulgaria and the Czech Republic. The network will reach 64 stores until the end of 2022.
Apart from the physical stores, TEEILOR has five eCommerce platform, namely teilor.com, teilor.ro, teilor.hu, teilor.bg and teilor.pl.
As part of the expansion strategy, until 2024, TEILOR will be focusing on consolidating its presence on existing markets and in Romania.