The company saw another year of growth despite the fiercer and fiercer competition on the market, both in terms of brands and the many new ways of making coffee. Jacobs Douwe Egberts Ro losses widened to more than RON1.6 million (EUR344,000) compared with RON1.2 million (EUR270,000) in 2018.
Jacobs Douwe Egberts Ro was established in 2015, following the global merger of the coffee divisions of Mondelez and D.E. Master Blenders.
Mondelez Romania transferred the coffee brands and the activities related to them to Jacobs Douwe Egberts RO, keeping the sweets, chewing gum and biscuit brands such as Milka, Poiana, Tuc, Trident and Oreo. Jacobs Douwe Egberts Ro also took some of the employees of the coffee division of Mondelez.
(English version by Loredana Fratila-Cristescu)