The company, however, reduced its loss by 28% year-over-year to RON1.2 million in 2018.
The company, registered in 2015, resulted from the merger, on a global level, of the coffee division of giants Mondelez and D.E. Master Blenders. In fact, Mondelez Romania transferred the coffee brands and the related activities to Jacobs Douwe Egberts Ro. Mondelez kept the sweats, chewing gum and biscuits brands, such as Milka, Poiana, Tuc, Trident and Oreo.
Moreover, Jacobs Douwe Egberts also took over some of the employees of the coffee division of Mondelez. Jacobs importer had on average 108 employees in 2018.
Globally, Jacobs Douwe Egberts operates in over 100 countries, with brands such as Jacobs, Tassimo, Moccona, Senseo, Douwe Egberts and Pilao & Gevalia.
The annual coffee consumption in Romania reaches some 2.5 kilograms of coffee per capita, placing the country among the last in Europe.
On the local coffee market, Jacobs’ competitors include Doncafé, Nescafé, Tchibo and Cafea Fortuna, respectively. The latest data show the Jacobs brand is market leader.