“By the end of the year, we will be present in 15 countries; last year, we were present in 5 countries. The process of entering another market takes time as the products have to be registered on certain markets. Iran is the largest market, and we register the highest exports to China. 35% is represented by exports,” Hurezeanu said.
Ivatherm founder added that the company has a market share of 10% and ranks among the top four local players, but the market is very small, totaling EUR25 million.