Rucsandra Hurezeanu, founder of the company, says 2021 has been a good year for the business, despite the many challenges.
“International shipping costs soared and there are now production delays due to raw materials supply disruptions. Rising energy and gas prices will be reflected in product prices and will lead, in the first stage, to a lower population purchasing power at the end of this year”.
She adds turnover growth also came amid company digitalization and the fact that Ivatherm products are now present on new markets, namely Russia, India, Vietnam, Morocco and Bahrain.
“We export to 18 countries and we sell 30-40% of production on foreign markets. We haven’t lost any clients, but on the contrary, we’ve gained new clients and new markets”.
In Romania, Ivatherm products are sold in 1,000 physical and online pharmacies.
(English version by Catalina Apostoiu)