“We’d like to deliver to Russia, but it cannot pay us. Moreover, products cannot get there. We had solid sales both in Ukraine and Russia. We had good partners on both markets, so that these were countries with a very high growth potential,” says Rucsandra Hurezeanu, Ivatherm founder.
Under normal conditions, sales to the two countries would have weighed around 7% in the producer’s overall turnover. Last year, Ivatherm entered the markets of Russia, India and Vietnam, so that Ivatherm-branded dermocosmetics have come to be present in almost 20 countries of the world.
In Romania, they are sold in around 1,000 pharmacies.
Ivatherm in 2020 saw its turnover rise by 27% on the year, to RON20.8 million. Despite challenges, the company managed to end 2021 with an 11% increase.
(English version by Catalina Apostoiu)