The turnover increase was supported by rising sales on all the markets Ivatherm products are present on, states Rucsandra Hurezeanu, the company’s founder. The fact that the brand entered new markets also helped.
“Our plans envisage accelerated growth. Last year, we had the best year in our history, we boosted sales by 42%, but in fact all performance parameters improved. The plus stood at 20% for the Romanian market, with the rest coming from abroad,” says Rucsandra Hurezeanu.
In 2021, the company posted RON23.3 million turnover, after an 11% increase against 2020. Revenues will continue to rise this year as well, believes Ivatherm founder, on new investments and product launches.
Ivatherm is now present on 15 markets worldwide, with Sri Lanka and Vietnam among the most recently added ones. Exports weigh around 40% in Ivatherm business, with the weight rising.
(English version by Catalina Apostoiu)