In Romania, the company also has plants in Jucu (in Cluj county(, and in Salonta (in Bihor county).
“With this factory, Romania becomes the largest automatic coffee machine production hub of the De’Longhi group. The constant evolution of the competitiveness of the Romanian team, the development of the portfolio, and the quality of the products manufactured in Romania will certainly contribute to the consolidation of De’Longhi’s leading position”, said Nicola Serafin, the General Manager of De’Longhi Group.
The total value of the investment in this new production facility will reach EUR40 million, the company announced. By the end of the year, the plant will employ 300 people, and development plans allow for adding several hundred more. De’Longhi already had 4,000 employees in Jucu and Salonta.
The Satu Mare plant, which covers an area of 52,000 sqm, will produce automatic coffee machines.
De’Longhi entered the local market in 2013, with the factory producing espresso machines in Juc-Herghelie, Cluj county. It later expanded with the breakfast appliances plant, manufactured under the Braun brand in Salonta.
In addition to the three production facilities, De’Longhi also has in Romania an IT hub dedicated to automation and digitization programs for the entire group, which spans 80 countries.