PUPA has been present in Romania since 2015 with six stores located in four cities.
With the new stores, PUPA enters two new cities in Romania: Brasov and Ploiesti and is now presnet in all three shopping centers of AFI Europe which have total leasable area of approximately 180,000 square meters.
“The simultaneous opening of three stores during this difficult period shows that Romania remains attractive and offers good long-term development opportunities for retailers,” said Bogdan Marcu, Partner Retail Agency at Cushman & Wakefield Echinox.
The opening of the three new stores is scheduled throughout the month of November and the unit in AFI Palace Cotroceni is already operational.
“The health emergency puts us all to great test, but the Italian cosmetics company hasn’t lost the hope and desire to share beauty with all the safety measures,” said Andrea Conti, International Business Development Manager, Pupa Milano Romania.
Pupa Milano is a brand of the Italian company Micys Group, founded in 1975 and present in over 70 countries, offering a diverse range of makeup, intensive cosmetic treatments for face and body, perfumes, bath and shower products, makeup kits, with exclusive patents for its formulas and innovative technologies used for its ingredients and materials.