“Our intention is the reach EUR25 million in 2015, which would translate into an about 15% growth on the previous year. Our target is based on the sales history of the previous years, taking into account the potential and trends of the market, as well as our plans to expand the portfolio.”
The company established four years ago has recently added Lenovo products and solutions for small and medium-sized enterprises to its portfolio: the Think laptops, desktops, workstations and servers. IT Smart is also an authorized distributor of APC (Schneider Electric), AEG, Bitdefender, Epson, HP, Kyocera and Toshiba (office equipment).
“Our 2014 goal was to consolidate our position on the IT wholesale market. Last year we successfully consolidated our business on our focus brands – HP, Kyocera, APC, Epson and Toshiba, where we got an average 22% growth,” Chitu added.
IT Smart Distribution gets 90% of its revenue from distribution of hardware equipment and the rest from selling software licenses and services. The company has 200 partners, especially IT solution integrators like Retail Management Systems, ETA2U, Corsar, Quartz Matrix and Computing Technology Business. Retail partners generate about 10% of its sales.
The company currently has 35 employees who provide sales advice, customer and logistic support and expects to end the year with 40 employees given the growth prospects, Chitu said.
IT Smart Distribution’s rivals include Elkotech, Lasting Systems, Skin Media, Agis Computer, Omnilogic and ABC Data. The largest IT distributor in Romania is Network One Distribution (NOD) of entrepreneur Iulian Stanciu, whose annual revenue stands at about EUR200 million.
(English version by Loredana Fratila-Cristescu)