“I took the position of head of operations and will run the operations of the Burger King restaurant chain in Romania, a network to be developed by Rex Concepts CEE,” Cristian Turculet said.
The executive had previously worked for fashion and sports retailer Sport Couture Group and the former Burger King franchisee, Poland’s Amrest group.
Rex Concepts is a company of McWin Partners group, established by Henry McGovern, the founder and former CEO of Amrest group, according to international media reports. The company will oversee the development of Burger King in the Czech Republic, Poland and Romania. Rex Concepts CEE has also taken the Popeyes franchise in the Czech Republic and Poland, which, in Romania, is developed by another company.
In all, Rex Concepts CEE should open 600 restaurants on the three markets, according to international media reports. The first restaurants should be inaugurated early next year, according to the same source.
Both Burger King and Popeyes are brands of Restaurant Brands International group.
(English version by Loredana Fratila-Cristescu)