“With an annual growth rate of 25-30% and a constant stock of nearly 100,000 products, we have decided to invest in actions leading to the diversification of distribution channels. Besides partnerships with large companies in the e-commerce sector, we plan, for 2016, to conclude partnerships with large traditional distributors present both offline and online. Moreover, we have invested into a new online platform for our own network of partners, called distributie.citgrup.ro, and we plan to expand to other countries in the region,” said Dan Iliescu, Chief Executive Officer and founder of CIT Group.
To this end, the company concluded a series of partnerships for the distribution of products, including on the platform cel.ro. Moreover, the company is negotiating the presence of refurbished products within store chain Penny as well.
Nearly 70% of revenues were generated by the company’s own distribution network, which has more than 3,500 registered distributors, of which, nearly 20% are active every month.
CIT Group has a store in Timisoara (western Romania) and the main sale areas are Bucharest, Timisoara and Cluj-Napoca. Sales on the Romanian market account for 95%.