Goldring, one of the most active brokers on the Romanian capital market, was selected as broker for the planned listing.
Established in 2008 by Radu Spineanu, 2Performant has become a joint stock company in 2015. In early July 2020, 2Performant shareholders unanimously approved the company’s listing on AeRo. 2Performant is currently run by Dorin Boerescu (CEO), Irina Dumitrascu (CTO), Bogdan Aron (CFO) and a consultative board made up of Sergiu Negut (investor and co-founder Fintech OS), Vladimir Oane (entrepreneur and co-founder Deepstash) and Matei Pavel (entrepreneur, investor and co-founder of T-Me Studios).
Bogdan Aron, CFO and Partner 2Performant, said the technical listing on the Bucharest Stock Exchange is part of the company’s objectives to continue its development and to capture as much as possible from the e-commercial growth. “In the past years, 2Performant has taken significant steps towards its stock market listing. There have been multiple financing rounds which enabled major investments in developing its own technology (…). The technical listing on the Bucharest Stock Exchange will allow us to continue our policy of consolidating and developing the business through investments in sales, marketing and support, especially in the new context of accelerated growth of the eCommerce.”
With 12 years of activity on the market, 2Performant develops and operates its own integrated platform of affiliate marketing and influencer marketing, whereby businesses can collaborate remotely with their partners, affiliates and influencers. 2Performant is the first company to introduce the affiliate marketing on the Romanian market, in 2009, when the company was known as 2Parale. Leader on this market, 2Performant also is, per company data, the largest e-commerce traffic generator in Romania, bringing over 5 million clicks monthly for the customers in its portfolio.
In 2019, 2Performant reported a turnover of EUR3.2 million, up 20% from 2018, and continued its growth at an accelerated pace in the first half of 2020, due to the e-commerce growing during the period of the COVID-19 pandemic and to shopping moving online.