“A change is needed, too, which is why we are rethinking our strategy for the next three years, have already rethought it and made the plan, we are now to implement it. Now is the reset moment when we start on the growth path again, somewhat changing the way we approach the local market,” Gabriela Gheorghe, ELKO Romania CEO told ZF.
ELKO Romania is the second leading IT&C wholesaler in Romania by 2017 revenue, 278 million lei (EUR59 million).
One of the most important changes is the development of the company so as to include wholesale of consumer gadgets, which have generated high volumes and came to concentrate significant percentages of the market.
The ELKO group posted more than $1.5 billion sales in 2018.(EUR1=RON4.7182)
(English version by Loredana Fratila-Cristescu)