„I estimate we will reach over EUR120 million this year, with the mention that we are entering the best quarter of the year for us, with a heavy weight in the yearly business, as the last quarter of the year weighs 40% in overall sales,” stated Dragos Vranceanu, general manager of iSTYLE Romania.
The online segment generates around 20% of iSTYLE’s local business, with traditional stores still having the biggest impact over the network’s sales.
The bulk of iSTYLE business in Romania is brought by the consumer segment, but the company also has a B2B dedicated unit that is witnessing growth.
For next year, iSTYLE does not plan to open any new stores, but to renovate the existing ones.
(English version by Catalina Apostoiu)