Romanians purchased online mostly holiday packages and hotel services (RON1.503), electronic products and home appliances (RON1.244), furniture and interior decorations (RON930).
Instead, buyers spent less on stationery products (RON246/year), books and magazines (RON255/year) and tickets for entertainment shows, theatre and games (RON272/year).
According to iSense Solutions, the categories of products seeing the largest growth in 2022 are fashion (+25%), catering (+24%) and holiday packages and hotel services (+23%).
At the opposite end of the scale are the following categories: do-it-yourself (DIY) (13%) and electronic products and home appliances (2%) which saw the biggest declines.
The survey also shows that 54% of online shoppers expect to buy in 2023 as much as they buy now (versus 62% in 2021), while 23% say they will buy less in 2023 (versus 12% in 2021).
The survey was conducted on a sample of 1,025 respondents between September 8 and 14, 2022.