“In April, at the end of my fourth fiscal year at eMAG, I will close this chapter to prepare for a new stage. After 13 years of marketing and communications and 10 years of entrepreneurship, over the last 4 years I have had the privilege of leading the largest marketplace in South Eastern Europe. Each change was a bet with myself and each time I have gained more than I risked. It is time for my next bet,” Pencea said in a message published on her Linkedin account.
Irina Pencea has an academic training on marketing and started her career in communication more than 25 years ago.
According to her LinkedIn profile, before running eMAG, Irina Pencea had spent ten years building and eventually selling a creative agency, Jazz Communication, with clients like ING, Netflix and Carrefour, winning Cannes Lions and Effie awards.