Irina Pencea has a background in marketing and started her career in communication 24 years ago. She became chief marketing officer of eMAG in July 2022, after having been one of the founders of Jam Session Agency and JAZZ Communication Bucharest.
As an entrepreneur, she helped build industry, ecommerce, telecom, retail and energy brands.
Under her supervision, eMAG switched to a new brand vision for the entire region it is present in (Romania, Hungary, Bulgaria).
As group CEO, Tudor Manea will continue to supervise the development of the entire eMAG group in the region.
(English version by Loredana Fratila-Cristescu)