Its suppliers include large facilities with several hundred employees such as Alison Hayes and Uniconfex, as well as plants with several dozen employees, according to Primark.
Romania is its main European partner by number of partner facilities, rivaling only with Asian countries like Vietnam and Cambodia, but far behind China and India, the largest apparel manufacturers and also the cheapest. Primark works with more than 500 plants in China.
Launched in 1969, Primark has been very successful precisely because of its positioning, as a retailer that targets customers on a budget. As such, it is a competitor of C&A. Primark stores take up thousands of square meters or even more than 10,000 square meters and sell several brands (Atmosphere, Denim Co., Authentic Apparel) at very low prices. This pricing policy is why most partner plants are in Asia.
(English version by Loredana Fratila-Cristescu)