The agreement has been approved by the competition watchdog.
Imersia Multichannel Agency was set up in 2009 by entrepreneurs George Stefanescu, James Kodor and Lavinia Yassien. The agency provides integrated distribution and trade marketing services to FMCG companies.
By taking over Imersia, IPP Grup adds companies and brands such as Hochland, Orkla and Bic to its client portfolio.
(English version by Catalina Apostoiu)