“Thank you for your interest in our company. In connection with your request, we are not providing information on this matter at the moment,” Transavia representatives responded to ZF’s request on the reason for hiring Rothschild.
Transavia is an entrepreneurial business started three decades ago, and Ioan Popa has made it the leader in the chicken market. The entire group posted RON953 million (about EUR200 million) revenue in 2021.
The group has 28 poultry farms located in eight counties in Romania, in Alba, Cluj, Sibiu, Brasov, Timis, Mures, Harghita and Caras-Severin, with a combined farmland area of 10,000 hectares, according to information previously provided by the company. Transavia also has four cereal production farms, a compound feed factory with a feed production capacity of 250,000 tons/year, three slaughterhouses and a meat processing plant.
Rothschild operates through its mergers and acquisitions advisory division. In recent years, Rothchild has been present in several transactions in Romania from the listing of Sphera ( KFC, Pizza Hut) on the stock exchange to the sale of Tiriac Leasing to Banca Transilvania.
Rothschild’s consultants are now working for Fondul Proprietatea to list its stake in Hidroelectrica on the stock exchange, which, if it happens, would be the biggest transaction in the history of the Romanian capital market.
(English version by Loredana Fratila-Cristescu)