The company has budgeted investments of RON5 million for 2024, nearly three times higher than in 2023 and over five times more than in 2022.
The company’s portfolio includes several hundred goods, as per the latest data offered by Ziarul Financiar (ZF) daily. Its own brands (Igienol, Biocarpet, Peak, Aroxol, Rivex, Snow, Evrika) hold the biggest share in the total turnover, and the distributed ones (Lactacyd, Masculan) cover the remainder.
The Group operates in the market of household cleaning and personal care products, where it competes against foreign-held giants such as Procter & Gamble, Unilever and Henkel. Interstar Chim is a foreign-held company, being owned, according to the latest ZF data, by Eureka Group, which operates in Greece, Ukraine and Cyprus.
Data on Eureka website shows that Interstar Chim owns a 9,000-square meter factory in Romania, which produces 45,000 tons of products annually.
A small part of what is produced at the plant in Bucharest is exported, while the most products are sold in local stores. Exports reached RON6 million in 2023 and are seen nearing RON7 million in 2024. Exports account for just 3% of the company’s turnover.
Interstar Chim, carrying out both production and import and distribution operations, had a turnover of almost RON196 million in 2023, a record high in the wake of a nearly 22% increase. Profit more than tripled.