The revenue of the manufacturer whose products include Igienol disinfectant and Rivex cleaning range went up 33% in 2020 but is expected to shrink by almost 20% to almost pre-pandemic levels.
“The three biggest challenges in the first few months of this year are the unpredictability of the economic environment generated by the trend of the pandemic, the fluctuations of the exchange rate and the change in spending patterns’ of consumers,” the company officials say.
This year’s performance is also because the fast-moving consumer goods market skyrocketed in 2020, especially in March, when people went on a panic fueled shopping spree to stock up on foods and non-food products.
Once that panic subsided, and with people still having stocks of goods in their homes, sales went down, actors on the market say.
(English version by Loredana Fratila-Cristescu)