The revenue will be derived from all operations, that is manufacturing and import. The group owns a plant in Bucharest, which makes 140 types of products.
“We estimate a constant rise in sales so we will be within our target,” says Kostas Fidanakis, chief commercial officer of Interstar Chim.
The company budgeted RON138.6 million for 2019, he added. It ended 2018 with RON136.5 million revenue, RON5 million (3%) higher than in 2017.
Interstar Chim has brands of its own such as Biocarpet (carpet cleaning), Peak (toilet bowl cleaning) and Rivex (window and dish cleaning) and brands it distributes such as Vileda (cleaning products). The company has at least one product on the shelves of almost 10,000 stores in Romania, according to the latest ZF data. There are 2,800 modern stores in Romania – hypermarkets, supermarkets and 60,000 to 70,000 traditional stores.
Interstar Chim also exports products to neighboring markets – Bulgaria, the Republic of Moldova and Ukraine. Foreign markets account for 3% of its revenue and the company plans to grow exports to 4% of the revenue, its officials say.(EUR1=RON4.7619)
(English version by Loredana Fratila-Cristescu)