As a matter of fact, the new store of Intersport is located in the space where Raiffeisen Bank operated previously.
In 2011, when it announced the closing down of the Piata Unirii unit, Intersport stated the store would move to Bucuresti Mall. Moreover, around a year ago, in the last interview with ZF, Intersport officials said the group was shunning street-front locations, where it is hard to build profitable stores as rents are high and traffic low.
As a matter of fact, of the 26 stores of the company, only two are located in street-front spaces, and both are in Bucharest.
Intersport representatives did not answer ZF’s request for comment on the reasons behind the company’s return to Piata Unirii by edition close.
(English version by Catalina Apostoiu)