Until recently, Genco Trade, majority owned by Fourlis Grup, operated and franchised the UK fashion retailer New Look, but it decided to close down all the stores on the local market. Thus, Genco Trade’s portfolio only includes Intersport.
The retailer has 28 stores in 16 cities. It has already opened a new store in Mega Mall in Bucharest and is in talks for two more, but the company is not looking for street front space.
Only one of the 28 stores operates in a street front space, in Unirii area in Bucharest (city center). This particular store reopened after three years, according to ZF data.
There is room for 50 stores using the Intesport format in Romania, company’s representatives said recently. This does not mean the retailer is planning to reach that level in five years and its development will develop on the economic and market status.
Intersport’s sales increased 15% in 2015, on the backdrop of consumption revival as well as the companies’ internal measures. In 2014, Intersport reported a turnover of over RON110 million (EUR25 million).
Intersport’s competitors on the about half a billion euro sporting goods market, according to ZF’s estimates, are specialist retailers like Decathlon and Hervis and mono-brand stores of Adidas and Nike, as well as hypermarket chains.
(English version by Manuela Panescu)