“Our latest project is explorado.ro, the newest online live shopping and lifestyle platform. Though recently launched, the online store enters the Romanian market with a large and rapidly widening product and brand portfolio,” Loredana Apreutese, general manager of the company, told ZF.

International Alexander Holding is a Romanian-held group, with operations in Romania, Hungary, Serbia, Czechia, which has reached over 2,700 employees.

For 2022, the group’s officials expect EUR257 million turnover.

(English version by Catalina Apostoiu)