Interbrands is the largest distribution company in Romania, with consolidated net sales of EUR126 million in 2013 and 2,000 employees. The company also distributes the products of British American Tobacco, Procter&Gamble, Kotanyi, Henkel, Tchibo and Mondelez.
Interbrands general manager Rand Sherif said the company provides logistics and distribution services in Romania for large international companies. He added the partnership with Philip Morris in Romania is both a privilege and a challenge.
Philip Morris products are also supplied by Bacau-based distributor Simba Invest.
Philip Morris cigarettes had been distributed for many years by Top Brands Distribution, which entered insolvency in March, at its own request, after it no longer extended its contract with the cigarette and tobacco company.
Philip Morris International, the world’s leading manufacturer of cigarettes and tobacco products, has been operating in Romania through two companies: Philip Morris Trading (distribution platform) and Philip Morris Romania (cigarette production facility).
According to Romanian Finance Ministry data, the two companies registered cumulated sales of RON2.4 billion (EUR543 million) in 2012.