Instant coffee consumption amounted to 1,319 tons in 2012, which includes sales through modern (supermarkets, hypermarkets and discount stores) and traditional retail, according to Nestle, citing data from research company Nielsen.
It takes eight grams to make one cup of coffee using ground coffee, and only two grams to make one cup of instant coffee.
The instant coffee segment on which Nestle operates in Romania “has rallied to the international growth trends and we expect the same trend for this year,” Andreas Kouroumalis, business unit manager beverages with Nestle Romania told ZF.
Total coffee market was estimated at 1.2 billion lei (EUR271 million) in 2012, while the pure soluble coffee segment amounted to RON180 million, according to Nielsen data that Nestle cited. The figures include sales in discount stores, but do not include those in cash & carry stores.
The coffee market is growing, as all segments posted growth last year, says Andreas Kouroumalis, which is why his company expects the trend to continue. (EUR1=RON4.4211)
(English version by Loredana Fratila-Cristescu)