Its growth is fully organic and sustained by the internet banking application ING Home’Bank, launched 20 years ago.
Currently, 95% of private individual customers are active users.
Home’Bank currently is the main connection between customers and the bank, providing over 130 accessible products and services.
In 2026, seven in ten loans granted by ING were accessed directly from the Home’Bank app, compared with six in ten loans a year before. At the same time, 1.5 million customers are enrolled in RoPay, the national instant mobile payment system in Romania, and half of them sent money to their friends using only their mobile phone numbers.
Also, 87% of the products dedicated to companies are available online and 80% of logins in ING Business originate from mobile devices.