The flagship brand, Zara generated half of the sales again, while four other brands contributed RON150 milion to RON250 million and the other three saw sales of millions or tens of millions of lei.

Romania therefore contributes 2% to Inditex’s total sales, which stood at EUR26.1 billion last year. However, the Romanian operations are growing fast, at a rate of almost 10% in 2018 compared with merely 3% worldwide, which shows this market is becoming increasingly important for the group.

Inditex has about 7,500 stores on almost 100 markets and online operations in more than 200 countries. It has 120 brick and mortar stores in Romania and each of the eight brands also has online stores, which are not operated by the companies in Romania, where only offline sales are recorded. Online sales add about 10% to 15% to the sales in Romania, ZF has found, which takes the total revenue towards RON2 billion.

(English version by Loredana Fratila-Cristescu)

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