Now Inditex confirms the opening of its first store, a flagship store, in the Promenada shopping center in Craiova on October 5. This is also when the brand’s online store launches, too.
Inditex describes Lefties as a fashion brand with affordable prices for the whole family and all age groups. The decision of the group to bring it to Romania comes at a time when Romanian consumers are more and more mindful of their spending, choosing to go for brands with below average prices such as Pepco, Sinsay and kik – both fashion discount retailers and retailers positioned on the ‘value for money’ segment. The other brands of Inditex – Bershka, Stradivarius, Pull&Bear, Massimo Dutti, Oysho, Zara and Zara Home come with medium or higher prices.
(English version by Loredana Fratila-Cristescu)