The Italian executive will run the Romanian business from Milan, which is where he supervises the operations in other Eastern European countries such as Poland, Turkey, Ukraine, Baltic countries, Czech Republic, Slovakia, Hungary, Bulgaria, Greece and other Balkan countries, from. According to his LinkedIn profile, he is in charge of operations that generate more than EUR400 million revenue.
He first took a job with Indesit as sales director of built-in products for Italy in 1999. He later got various positions such as country manager for Ukraine and Portugal. His current position is commercial area director East Europe, to which he was appointed in the summer of 2008, according to his LinkedIn profile. In this position he will supervise Indesit’s business in Romania.
Giuseppe Parma ended his term at the helm of Indesit Romania but will remain with the company. Indesit officials did not say what exactly he would do next.
The home appliances manufacturer has had a country manager solely for Romania so far, but now local operations will be supervised from Milan by someone in charge of the entire region.
Giuseppe Parma was appointed country manager for Romania in 2009. He replaced Eugen Paturan, who had been country manager for ten years.
Indesit established a presence in Romania in the early nineties through importers at first and then opened its own office, which handles marketing, logistics and service, in 1996. It is not registered as a separate legal entity in Romania, which means its results on this market are not reported to the Finance Ministry. The latest results available are the 2008 results, when revenue stood at EUR70 million. In 2009 it halved, according to existing information. Its revenue stood at some EUR30 million to EUR35 million, ZF estimated based on previous figures announced by the company.
(English version by Loredana Fratila-Cristescu)