“(…) The first OTOTO unit was inaugurated in 2021 and now we have three stores in Bucharest and one in Vienna. We are on the verge of opening the 4th unit in Bucharest and the second in Vienna”, says entrepreneur Mihai Simiuc, who controls the retailer.
In early 2024, Ziarul Financiar (ZF) daily wrote that Mihai Simiuc was buying back the FruFru and Urban Monkey brands from Unilever after five years. The deal did not include the production unit and Cooperativele Frufru, with these being shut down.