“We are now implementing the new VIVO! brand at the malls we have in the country and we are working on a second retail brand, STOP.SHOP. We will focus on the two main asset categories, office and retail, which remain our core business,” said Sorin Visoianu, Immofinanz’s country manager operations in Romania, told ZF.
Visoianu, 60, is one of the most experienced managers in the real estate sector with an almost 20-year career.
STOP.SHOP is a retail park chain, which operates in areas with 30,000 to 150,000 people and numbers 52 such centers in Austria, Poland, Czech Republic, Slovakia, Hungary, Serbia and Slovenia.
Immofinanz owns malls in Cluj (Polus Center), Constanta (Maritimo Shopping Center), Pitesti (Pitesti Mall) and Baia Mare (Gold Plaza), 147,000 square meters of gross lettable area in all. It also owns eight office space projects with a gross lettable area of 187,000 square meters.
“We have land in Bucharest and in the rest of the country and are looking for opportunities that may come. Secondary cities on the Romanian market are not an option for us on the office space segment, so we are concentrating on the portfolio in Bucharest. We have the properties and the resources and can always start new projects when the opportunity arises.”
(English version by Loredana Fratila-Cristescu)