The EUR60 million investment entails the construction of a 13,000-square meter Auchan hypermarket on part of the 100-ha platform of the former Tractorul tractor plant.
“In Brasov we hope to make not only a shopping center, but an urban development. The plot in Brasov accounts for around 8% of the city’s usable area. We plan to build a new district for the city, not just a shopping center,” Tatian Diaconu, managing director of Immochan Romania, told the ZF Live show on Monday, September 30.
In the first stage, the developer will build an Auchan hypermarket with a commercial area of 13,300 sq m following a EUR60 million investment on the 100-plot in Brasov.
“In the first stage we will start off with the Auchan hypermarket, the largest hypermarket in Transylvania, a cinema, entertainment and the fashion side,” says the representative of Immochan Romania.
Immochan entered the Romanian market at the beginning of last year, having its sights set on the former industrial platforms within cities and made three acquisitions, two in Bucharest and one in Brasov, paying over EUR45 million in total. The company bought the 100 ha of the Tractorul platform for around EUR25 million.
“We do not plan to destroy Romanian industry by building retail. The group plans to become a serious player in Romania because it has invested a lot of money,” Diaconu also says.
(English version by Daniela Stoican)