In September 2015 – August 2016, the Romanian store sold 17.3 million products to 3.2 million customers, while online orders rose by over 140% to 103,975.
According to Stefan Vanoverbeke, Country Retail Manager IKEA South East Europe, the IKEA store in Bucharest reported record sales in the financial year 2015-2016, triggering a solid growth for IKEA Romania and SEE region, mainly due to the higher-than-expected increase in online orders.
The bulk of IKEA sales was generated by furniture (79.5%) and decorations (20.5%), while 6.3% of sales were generated by the restaurant store.
IKEA Romania employs 569 people.
IKEA’s portfolio in Romania currently includes a store in the Baneasa area, Bucharest, and the one that is going to be built in the Pallady area, after the company has obtained the necessary permit.
The new unit is due for completion by the end of 2018. Furthermore, Ikea plans to reach 13 stores in Southeast Europe until 2025. In 2017, the company is going to open a store in Belgrade and then one in Ljubljana.