The bulk of IKEA sales (84%) were generated by the furniture and decoration store and the rest of sales were generated by the restaurant and the online store.
Ikea Group’s retail division is represented in Romania by a store opened in capital Bucharest in 2007. The group has recently bought a plot of land in capital Bucharest in order to build its second store in Romania.
Ikea currently has 18 furniture stores in China and 14 in Russia. The group has more than 20 suppliers in Romania, which mainly produce sofas, armchairs, tables, chairs, items for children and ceramics.