“Online [sales] has reached 32.1% of the sales (YTD) in Romania, while the average in Europe is about 25%,” Jesper Brodin told ZF during a visit in Romania.
The percentage is lower in Bucharest, but there are many people from other parts of the country buying products online, which tells the group it should have more IKEA stores, the official said, adding he was optimistic about future plans.
With operations on 31 markets, Ingka is IKEA’s largest retailer, generating about 90% of its sales, according to the latest available data. It has three stores in Romania, two in Bucharest and one in Timisoara.
(English version by Loredana Fratila-Cristescu)