“Romania is a very important market for Ikea, so along with the development of e-commerce, we also plan to develop other, smaller formats. We are testing different formats and looking at the possibility of being closer to customers,” says Violeta Neniță, market manager of Ikea Romania.
The group does not have any investments planned for the Romanian market in 2021 other than those it constantly makes in development, Violeta Nenita added.
“The year 2021 has been a tough one, everything has changed in the 18 months of the pandemic so far. We have adapted to the changes and exceeded RON1 billion sales in Romania, after a 17% increase compared with last year. Customer shift towards online [shopping] has increased a lot.”
(English version by Loredana Fratila-Cristescu)